E, S, V, P

First, let me just say that in the past 36 hours I have come up with some of my best political one-liners ever. They were funny. But they were probably also unnecessarily divisive. I also wrote half a blog post dealing on parts of what is currently happening in Cleveland. And yet, I practiced self-control and didn’t post any of it on FB and I deleted my post. I think I deserve a prize. Mint chocolate chip ice cream sounds pretty good…

Today’s post is quite different in nature, and it is particularly geared toward preachers.

I attended a training today at my engineering job. At the start of the training session we had an ice-breaker. Each person was instructed to state their name and whether they were an E, S, V, or P. “E”s are explorers, they are people who are very interested in the content of the class. “S”s are shoppers, they are interested in some of the material. They are looking for one or two takeaways. “V”s are vacationers, they aren’t really interested in the class but it got them out of their routine and they have no better place to be. Finally, “P”s are prisoners, they are in the class against their will – their manager made them come.

On any given Sunday, there is a mix of ESVPs in your congregation. This might be helpful to recognize.

When I prepare to preach I tend to “categorize” my audience and try to gear my preaching to a broad based of listeners. The broadest category is “believers” and “unbelievers.” I try to include a call to believers and a call to unbelievers. In other words, I try to both disciple and evangelize.

I also think through people in different life stages. How would a student understand and apply this message? How would a retiree? How would someone who is feeling sad about a recent loss? Etc.

I think I will add ESVP to my lens as well. How would this look?

Explorers: Explorers in a church setting are those people who come eager to learn. They love the Bible. Even if they can’t directly apply the message to their lives, as long as you faithfully expound the Word of God, they will stay tuned. These are the easiest to preach to. A seeker, even if not a Christian, could also be an explorer. They may still be interested in the message even if they don’t (yet) agree. I’m not sure you really have to do anything extra for the explorers, but it’s good to acknowledge that some people are eager to learn Scripture. If nothing else, this should encourage the preacher.

Shoppers: Some people are not really that interested in the whole service. Some might particularly like the music, or the social aspect, or perhaps they are looking for one or two “take home” points from the sermon. You have to work a little harder for their attention. Maybe they’re not interested in the “big idea” of the sermon because it’s not what they’re shopping for. We still, if we’re going to be faithful to the text, will want to draw them in. Here’s where a good “tension creating” intro can go a long way.

Vacationers: These are people who are really just apathetic. They aren’t hostile. Church is just another thing which breaks the routine. They don’t really have a better place to be – or the cost of getting to that other place is too high. I think the goal here is to awaken their passions and to do that by passionately proclaiming the gospel.

Prisoners: Prisoners are people who don’t want to be there. They were dragged by a spouse or a parent or were pressured by a friend. They are hostile. According to preaching books I have read the best ways to communicate with those who are hostile are with humor and story (two of my weakest preaching abilities).

Perhaps it might just be good to acknowledge that we have a mix of people in the audience. It’s not all explorers, it’s not all shoppers, it’s not all vacations, it’s not all prisoners. Assuming everyone is an explorer will grant you permission to be boring. Assuming everyone is a shopper will cause you to just focus on the “takeaways” without getting to the meat. Assuming everyone is a vacationer might make you force in passion where it doesn’t come naturally, or assume everyone’s problem is that they are “lukewarm.” Assuming everyone is a prisoner will likely either make you hostile and angry or overly deferential.

Sometimes I address a particular group: “perhaps you are here and you have never placed your trust in Jesus” or “perhaps you are here and you are really struggling with a loss right now…” Maybe I could do the same with ESVP… “perhaps you are here and you feel like a prisoner, you really don’t want to be here…” That acknowledges those “prisoners” where they are at and allows you to address them directly. “Yes, that is me, what’s he going to say?”

Preacher or congregants, what do you think, is this helpful?

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